Not a reference to the upcoming Pride Weekend ( though there is a connection ), nor a homily on one of the seven deadly sins. Pride is perhaps the easiest of the Council's values to understand and explain.
The earliest formulation talked about pride in our city and the contribution we make to its success. Actually in print it said City rather than city but I don't want to blur the issue. If you want to work for Manchester City Council you have to be proud of the city of Manchester. You need to proud of the work you do for the city. You need to be proud of the neighbourhoods that make up the city. This isn't looking at the city with blinkers on or being in anyway unrealistic about the challenges we face. Genuine pride recognises those challenges and wants us to do everything we can to meet them. Talking of meeting challenges,a few years ago the Council held around a dozen meetings open to all Council staff to talk about our service transformation programme, how we were going to change the way we delivered services to provide a better, more cost effective service to Manchester residents. I spoke at nine of them, each with an audience of several hundred Council workers. At each one I asked everybody to put their hand up that felt pride in the city. Fortunately the vast majority did. Unfortunately not everyone did. I followed by telling the meetings that if you haven't got pride in Manchester, you shouldn't be working for the city council. It's as simple as that.