Employers reporting stable growth
Every year we commission a survey to collect data on current and future economic performance and to identify drivers and barriers to growth across a range of business topics including finance, international trade, innovation, employment, skills, corporate social responsibility and local trading conditions.
Findings help shape economic development strategies and local services for businesses.
The survey is also an opportunity for employers to request information about of business support services and corporate social responsibility (CSR) opportunities in the city.
Summary of findings
A total of 504 businesses in the city were interviewed by BMG Research during November 2014 to January 2015.
The survey found signs of sustained growth during the previous 12 months with 28 per cent of employers reporting an increase in staff numbers and 12 per cent a reduction, down 15 per cent in 2013.
39 per cent of businesses saw turnover rise (up from 36 per cent in 2013) and 17 per cent saw a decline (21 per cent in 2013).
For the next 12 months employers expect growth to slow down slightly with 62 per cent expecting not to recruit (58 per cent in 2013) and 32 per cent forecasting that turnover will stay the same (up from 29 per cent in 2013).
Recruit and skills remains one of the most critical growth factors and a growing number of employers (34 per cent compared to 22 per cent in 2013) looking to recruit apprentices.