The name of the food
This must take one of three forms:
- Name of a product required by law, eg. milk chocolate
- The customary name of a product, eg. doughnut
- Name or short description that suitably describes the product and ensures that consumers do not to confuse it with other similar products.
Certain 'common' names for foods cannot be used if the percentage composition of the product does not meet the requirements. For example, a burger cannot be labelled 'Beef Burger' if the beef content is less than 65% lean beef.
The name has to describe what type of food it is, and what processes it has undergone, if any, eg. smoked salmon.
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