Manchester City Council

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Health & wellbeing Dignity in Care

Manchester City Council recognises that dignity is a central theme in the provision of all health and social care services. The dignity campaign is an extremely valuable opportunity to ensure this is incorporated into the provision of services leading to improved outcomes for Manchester residents.

The campaign was inspired by excerpts from the poem 'If I Had My Life Over - I'd Pick More Daisies' by Don Herold and was officially launched at the 4th Manchester Social Care Conference on the 24th October 2007 by Cllr Basil Curley, then the Executive Member for Health and Social Care.

The City Council has adopted the Daisy as the emblem for the campaign and will use this as a signpost to people who are seeking good quality social care. It is hoped that the Daisy will be adopted nationally.

The campaign will be coordinated and managed by a steering group that includes representatives from all health and social care providers in the Manchester area, it is linked to the;‚ÄČ

  • City Council intergenerational strategy.
  • Multi agency safeguarding strategy.
  • City Council valuing older people strategy.

The steering group is currently developing an outcomes-focussed action plan and promoting the principles through training, service delivery and the inspection framework designed to ensure that all managers providing social care services have registered as dignity champions.

If you require any further information about the campaign, please contact Gillian Moncaster.

You can find out more about the organisations and groups we work with:

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