Why the Manchester Bee Christmas card has the hallmark of success, and city Santa goes flat out for festive film
Bee Christmas cards are to hit shelves soon, with a message of peace and health for 2018, and cash from sales goes to the Big Change campaign.
That’s why the city’s chiefs have created a special seasonal card with the iconic image, with the message ‘Merry Christmas. Wishing you peace and health’.
They will be available from Friday 1 December and 25% profit from the cards will be donated to the city’s ongoing pledge to fight homelessness through its Big Change campaign.
Cards featuring two different designs will be sold in packs of six for £6 at the shop in Manchester Central Library.
The design of the cards also reflects elements of the city’s wider Christmas campaign, which includes a short animation for social media that was made in collaboration with Manchester animation studio, Flipbook.
The animation, which was recently launched, can be seen here
The film shows Santa gingerly taking to the ice at the city centre rink surrounded by Manchester landmarks. Sadly for Manchester Santa, he’s not as sure-footed as his reindeer – and he’s definitely not a Dancer, or a Dasher, but perhaps more of a Prancer as he spins, spills and slips on the ice.
However, the magic of Christmas is restored as two youngsters get their skates on, to take Santa’s hand and save his festive face.
Talking about the city’s festive campaign, Councillor Pat Karney, Manchester’s Christmas spokesperson, said: “Christmas, as we all know, is about giving. Santa gives us all a gentle laugh on the ice in our film, and the Manchester bee cards say it all with words of peace and health – and action around contributing to the city’s work to stop homelessness.”
David Regan, Director of Population Health and Wellbeing at Manchester Health and Care Commissioning – a partnership agreement between the Manchester Clinical Commissioning Group and the Council – said: “The connection between looking after one another and wellbeing cannot be underestimated – and this Manchester card is a poignant token of this spirit, not just for Christmas, but for the new year too.
Big Change collections are also taking place for the first time at the Christmas Markets. The Big Change fund supports individuals who are homeless by paying for items they need, eg. a deposit for a home, clothes for a job interview, furnishing for a new flat, or travel costs.
The Big Change is a central fund for more than 20 charities supported by Manchester City Council and CityCo. It has already helped hundreds of people to move their lives forward and begin to build a life away from the streets.
Find out more about The Big Change campaign.