Manchester City Council

Sports, leisure & the Arts MiGuide: your interactive guides to Manchester

Privacy Notice – CityLive/MiGuide digital signage

CityLive/MiGuide digital signs located in Manchester City Centre utilise facial detection technology operated by Manchester City Council. This involves the automated capture of facial images by cameras mounted on the CityLive signs and the computer analysis of those images for the purpose of producing anonymised demographic data (gender and age range). This anonymous data is then used for monitoring footfall and understanding how the city is used.

The effective range of the facial detection technology contained in the CityLive digital signs is 4.5 metres. Images of faces are held for less than a second while they are analysed. No images of individuals or other information identifying them are retained thereafter.

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