Manchester is a city with cultural ambition, which is set to soar as a result of a new vision that was agreed this week.
The city's Cultural Ambition plan builds on successes dating back to the Commonwealth Games 2002 through to the more recent Manchester International Festival and the capital and revenue investment that has been made over the last decade into the city's exceptional cultural institutions and organisations.
This signals a new era for the city's Cultural Strategy, which was first published in 2002. The original objectives such as developing Manchester as a visitor and tourist destination have now been realised and it is time to build on the achievements to ensure a year-round world-class cultural offer attracting more international visitors and a higher profile, as well as providing more opportunities for local people to enjoy and experience cultural events. This will include securing national cultural institutions such as the National Football Museum, the National Cycling Centre and the Royal Opera House Manchester.
Manchester's Cultural Ambition is focused around 5 themes which will raise the bar for cultural organisations, increase access to cultural opportunities within local communities and neighbourhoods, including employment and training, along with the expansion of Manchester's digital and creative economy.
This Ambition will be delivered in part through a Cultural Commissioning Fund. It has been agreed by Manchester City Council, and is expected to be funded by both the public and private sector to support innovation, skills and talent development in the city's creative and cultural industries.
Councillor Mike Amesbury, Manchester City Council's executive member for culture and leisure said: "There has already been a terrific amount of work done in positioning Manchester as a leading cultural destination. We won't rest on our laurels though and are determined to take our achievements to the next level.
"We have a responsibility to ensure that the exceptional talent in the city is both discovered and nurtured and is encouraged to stay in Manchester. The city has the largest creative and digital economy outside London, and, alongside the knowledge economy, these are the sectors which are continuing to expand and will offer significant future employment."