People and communities Standards for age-friendly communications


We show:

  • Age-positive pictures
  • Diverse, true representations of older people living and working in Manchester.
  • Keep images realistic.
  • Reflect lived experience so your communications connect with people. The Centre for Ageing Better has a free image library of older people in a positive, nonstereotypical light.

We don't show:

  • Wrinkly hands
  • Images of frailty, eg. older person knitting, unless it’s in context
  • Unrealistic representations of people: skydiving pensioners etc.

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