People and communities Older People's Charter

Help with making a pledge

Many organisations and individuals want to make a pledge but often ask us what exactly they should do to help.  There are many possibilities and the following suggestions are some of the things older people themselves have told us are important to them:

  • Places to sit and rest - A lack of seating can be a reason in itself that some older people are put off visiting somewhere.  You could pledge to install seating spaced throughout your premises, indicating that older people take priority.
  • Easy access to toilets -You could pledge to install more facilities or change your policy to allow older people access to toilets even if they are not paying customers.
  • Easy to open doors - Large doors can be surprisingly heavy and might be difficult to open for some older people.  You could pledge to install automatic or power assisted doors or train staff to make sure they provide assistance to older customers.
  • Help and assistance from staff -  Some older people need a bit more help, such as: directions around a shop or building; with lifting heavy or high shelved items; packing; opening doors; and assistance with technology, like contactless payments and self-service checkouts.  You could pledge to provide staff with additional training to help them better understand the issues affecting older people.
  • Priority queuing - Some older people find it challenging to stand for long periods in queues.  You could pledge to install a queuing system that minimises waiting time for older people.
  • Online services - Many older people would benefit from shopping or finding information online, as mobility and transportation might become more challenging, but are not confident or able to do it.  You could pledge to promote the advantages of going online to older people or provide training to increase numbers of older online users.
  • Promotions and special events - Targeted campaigns and offers can boost sales and help you to gain a better understanding of your older customers.  You could pledge to hold promotions aimed at older people at the same time each week.
  • Employment opportunities - Many companies have realised benefits of an older workforce.  You could pledge to review your recruitment process to ensure older people are considered equally for positions or ask your current older workforce how you could adapt in order to retain more older staff.  Retired staff can sometimes miss the contact with their work and fellow workmates so you could pledge to keep them involved through mentoring, volunteering or social and community activities.
  • Visiting older neighbours - Individuals could pledge to call round to older neighbours on a regular basis or provide companionship to those living in residential care or nursing homes.
  • Join, set up or promote a social group - Individuals or groups could pledge to set up social groups for older people.  They could focus on crafts, learning (such as IT skills), local history, exercise and so on.  Members of existing groups could pledge to promote their group to help recruit more members.

Our Business and Investment pages provide further advice for employers.

Any questions?  The Age-Friendly Manchester team are on hand to provide advice, guidance and further pledge suggestions.  Contact us at or 0161 234 3391.  We are here to help!

Was this page helpful?

Was this page helpful?

Fields marked * cannot be left blank

Feedback submitted to us on this form is monitored but you won’t receive a reply. In an emergency, visit our emergency contact details page. Please don't include any personal or financial information, for example your National Insurance or credit card numbers.