Ageism
Ageism and age-inequality prevent people accessing services and employment, and preclude people ageing well.
You should always support positive ageing in your communications.
Avoid
- ‘Compassionate Ageism’ and patronising portrayals of older people as passive and needing sympathy.
- Stating someone’s age, unless it’s relevant.
- Example Why say Rachel (86) runs an allotment, when you don’t say Dave (28) runs an allotment?