Language
The language we use is highly important and affects how are messages and selves are received.
Tips
- If age is relevant, use respectful language – a numeral instead of ‘elderly’.
- Make all content accessible.
- Use plain language.
- Be positive – older people play a rich role in the city’s life.
Examples
We use:
- Ageing
- Older people
- We or us
- Valued
- Experienced
- ‘Children from ages 5 to 15 are welcome.’
- ‘Survey respondents were between ages 60 and 75.’
We don't use:
- Senior people
- Old people
- The elderly
- Pensioners or OAPs
- Frail
- ‘Them and us’.