People and communities Standards for age-friendly communications

How to make your communications age-positive

Communications can help tackle ageism, and promote positive, inclusive behaviour towards older people in our city. Good communication standards will help break down barriers and create opportunities for people in middle to later life, including accessing services, employment, events and activities. These standards give practical, informative and useful advice – some helpful do’s and don’ts – to keep our communications age-positive and inclusive.

The issue

People over 50 are often negatively represented in our society. They are frequently ignored, marginalised and ridiculed.

The law

The Equalities Act says ‘age’ is a protected characteristic. That makes it one of the diversities that Manchester loves to celebrate for its contribution to our city’s life.


We’re an age-friendly city. People of all ages, especially the over-50s, contribute to the life of the city, but their role can be ignored or forgotten. That’s even more reason to tackle ageism and promote inclusion!

Download our Age Friendly standards document 

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